Automatisation Google Sheets avec n8n : analyse des avis Trustpilot
Ce workflow n8n a pour objectif d'automatiser la collecte et l'analyse des avis Trustpilot à l'aide de l'outil Google Sheets. Dans un contexte où les entreprises cherchent à comprendre la perception de leur marque, ce workflow permet de récupérer des avis en ligne, d'extraire des informations pertinentes et d'analyser le sentiment des clients grâce à l'intelligence artificielle. En intégrant des outils comme OpenAI et DeepSeek, les utilisateurs peuvent obtenir des insights précieux sur la satisfaction client et ajuster leur stratégie en conséquence.
- Étape 1 : Le workflow commence par un déclencheur manuel qui permet à l'utilisateur de tester le flux.
- Étape 2 : Ensuite, il utilise un nœud HTTP pour récupérer les avis Trustpilot.
- Étape 3 : Les avis sont ensuite extraits et traités à l'aide de nœuds d'extraction HTML et d'analyse de sentiment.
- Étape 4 : Les résultats sont ensuite stockés dans Google Sheets pour une visualisation et un suivi faciles. Ce processus inclut également des nœuds pour gérer les paramètres et limiter le nombre d'éléments traités, garantissant ainsi une efficacité optimale. Les bénéfices business de ce workflow sont multiples. En automatisant la collecte et l'analyse des avis, les entreprises peuvent gagner un temps précieux et réduire les erreurs humaines. De plus, l'analyse de sentiment permet d'identifier rapidement les points d'amélioration et de renforcer la relation client. En intégrant ce type d'automatisation n8n, les entreprises peuvent non seulement améliorer leur réactivité face aux retours clients, mais aussi optimiser leur stratégie marketing en fonction des insights obtenus.
Workflow n8n Google Sheets, avis clients, analyse sentiment : vue d'ensemble
Schéma des nœuds et connexions de ce workflow n8n, généré à partir du JSON n8n.
Workflow n8n Google Sheets, avis clients, analyse sentiment : détail des nœuds
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"id": "w434EiZ2z7klQAyp",
"meta": {
"instanceId": "a4bfc93e975ca233ac45ed7c9227d84cf5a2329310525917adaf3312e10d5462",
"templateCredsSetupCompleted": true
},
"name": "Scrape Trustpilot Reviews with DeepSeek, Analyze Sentiment with OpenAI",
"tags": [
{
"id": "2VG6RbmUdJ2VZbrj",
"name": "Google Drive",
"createdAt": "2024-12-04T16:50:56.177Z",
"updatedAt": "2024-12-04T16:50:56.177Z"
},
{
"id": "paTcf5QZDJsC2vKY",
"name": "OpenAI",
"createdAt": "2024-12-04T16:52:10.768Z",
"updatedAt": "2024-12-04T16:52:10.768Z"
}
],
"nodes": [
{
"id": "095a8e10-1630-4a1a-b6c9-7950ae1ed803",
"name": "Split Out",
"type": "n8n-nodes-base.splitOut",
"position": [
320,
-380
],
"parameters": {
"options": {},
"fieldToSplitOut": "recensioni"
},
"typeVersion": 1
},
{
"id": "6ff4dd9d-eedd-4d84-b13a-b3c0db717409",
"name": "Information Extractor",
"type": "@n8n/n8n-nodes-langchain.informationExtractor",
"position": [
-440,
140
],
"parameters": {
"text": "=You need to extract the review from the following HTML: {{ $json.recensione }}",
"options": {
"systemPromptTemplate": "You are a review expert. You need to extract only the required information and report it without changing anything.\nAll the required information is in the text."
},
"attributes": {
"attributes": [
{
"name": "autore",
"required": true,
"description": "Extract the name of the review author"
},
{
"name": "valutazione",
"type": "number",
"required": true,
"description": "Extract the rating given to the review (from 1 to 5)"
},
{
"name": "data",
"required": true,
"description": "Extract review date in YYYY-MM-DD format"
},
{
"name": "titolo",
"required": true,
"description": "Extract the review title"
},
{
"name": "testo",
"required": true,
"description": "Extract the review text"
},
{
"name": "n_recensioni",
"type": "number",
"required": true,
"description": "Extract the total number of reviews made by the user"
},
{
"name": "nazione",
"required": true,
"description": "Extract the country of the user who wrote the review. Must be two characters"
}
]
}
},
"typeVersion": 1
},
{
"id": "0036f3b1-4832-4a35-8694-0893475a4119",
"name": "If",
"type": "n8n-nodes-base.if",
"position": [
60,
-100
],
"parameters": {
"options": {},
"conditions": {
"options": {
"version": 2,
"leftValue": "",
"caseSensitive": true,
"typeValidation": "loose"
},
"combinator": "and",
"conditions": [
{
"id": "ab666549-4eec-40e2-a702-0575c094a2d4",
"operator": {
"type": "string",
"operation": "empty",
"singleValue": true
},
"leftValue": "={{ $json.Valutazione }}",
"rightValue": "={{ $('Split Out').item.json.recensioni.replace('/reviews/','') }}"
}
]
},
"looseTypeValidation": true
},
"executeOnce": false,
"typeVersion": 2.2
},
{
"id": "5423b55d-eb6c-41c6-9b26-410e3c92b85d",
"name": "When clicking ‘Test workflow’",
"type": "n8n-nodes-base.manualTrigger",
"position": [
-700,
-380
],
"parameters": {},
"typeVersion": 1
},
{
"id": "506cdaa1-e0ba-4f29-b137-69d321b13c94",
"name": "Limit1",
"type": "n8n-nodes-base.limit",
"position": [
540,
-380
],
"parameters": {
"maxItems": 3
},
"typeVersion": 1
},
{
"id": "40f1e30d-8aed-4995-b4e4-2239248bd6e7",
"name": "Sticky Note",
"type": "n8n-nodes-base.stickyNote",
"position": [
-460,
-480
],
"parameters": {
"width": 212.25249169435213,
"height": 245.55481727574733,
"content": "Change to the name of the company registered on Trustpilot and the maximum number of pages to scrape"
},
"typeVersion": 1
},
{
"id": "e6d2fec1-7255-4270-86b4-6d6f39f44ccb",
"name": "Sticky Note1",
"type": "n8n-nodes-base.stickyNote",
"position": [
-460,
80
],
"parameters": {
"width": 381,
"height": 177,
"content": "Extract all information with DeepSeek (remember to change base_url with https://api.deepseek.com/v1)"
},
"typeVersion": 1
},
{
"id": "af5e962c-4faf-41cc-a8b8-2fbb145b7af6",
"name": "Sticky Note2",
"type": "n8n-nodes-base.stickyNote",
"position": [
-240,
-160
],
"parameters": {
"width": 501.28903654485043,
"height": 195.84053156146172,
"content": "Check if the review has already been saved to Google Drive"
},
"typeVersion": 1
},
{
"id": "400dff0c-8b2e-4fe2-933e-1f4d14624ca1",
"name": "Sticky Note3",
"type": "n8n-nodes-base.stickyNote",
"position": [
40,
80
],
"parameters": {
"width": 301.27574750830576,
"height": 177.34219269102988,
"content": "Analyze review sentiment"
},
"typeVersion": 1
},
{
"id": "52757ade-4206-40f9-bf4f-c3aefb004d2e",
"name": "Set Parameters",
"type": "n8n-nodes-base.set",
"position": [
-440,
-380
],
"parameters": {
"options": {},
"assignments": {
"assignments": [
{
"id": "556e201d-242a-4c0e-bc13-787c2b60f800",
"name": "company_id",
"type": "string",
"value": "COMPANY"
},
{
"id": "a1f239df-df08-41d8-8b78-d6502266a581",
"name": "max_page",
"type": "number",
"value": 2
}
]
}
},
"typeVersion": 3.4
},
{
"id": "cd7e9d36-7ecd-4d9c-b552-8f46b0cfcc03",
"name": "Get reviews",
"type": "n8n-nodes-base.httpRequest",
"position": [
-200,
-380
],
"parameters": {
"url": "=https://it.trustpilot.com/review/{{ $json.company_id }}",
"options": {
"pagination": {
"pagination": {
"parameters": {
"parameters": [
{
"name": "page",
"value": "={{ $pageCount + 1 }}"
}
]
},
"maxRequests": "={{ $json.max_page }}",
"requestInterval": 5000,
"limitPagesFetched": true
}
}
},
"sendQuery": true,
"queryParameters": {
"parameters": [
{
"name": "sort",
"value": "recency"
}
]
}
},
"typeVersion": 4.2
},
{
"id": "476ff7b6-ab30-4674-a7fe-b032128ee51a",
"name": "Extract",
"type": "n8n-nodes-base.html",
"position": [
60,
-380
],
"parameters": {
"options": {},
"operation": "extractHtmlContent",
"extractionValues": {
"values": [
{
"key": "recensioni",
"attribute": "href",
"cssSelector": "article section a",
"returnArray": true,
"returnValue": "attribute"
}
]
}
},
"typeVersion": 1.2
},
{
"id": "a2a35455-7d3e-4c4c-aa66-6cbbd48d867a",
"name": "Get rows",
"type": "n8n-nodes-base.googleSheets",
"position": [
-200,
-100
],
"parameters": {
"options": {},
"filtersUI": {
"values": [
{
"lookupValue": "={{ $('Split Out').item.json.recensioni.replace('/reviews/','') }}",
"lookupColumn": "Id"
}
]
},
"sheetName": {
"__rl": true,
"mode": "list",
"value": "gid=0",
"cachedResultUrl": "",
"cachedResultName": "Foglio1"
},
"documentId": {
"__rl": true,
"mode": "list",
"value": "1QZhQqg79-HVBQh8Y2ihMq67UIYIRrJFKLQalcFvtDaY",
"cachedResultUrl": "",
"cachedResultName": "Trustpilot Review"
}
},
"credentials": {
"googleSheetsOAuth2Api": {
"id": "JYR6a64Qecd6t8Hb",
"name": "Google Sheets account"
}
},
"typeVersion": 4.5
},
{
"id": "2d507fe6-a4fc-42ff-97ff-dfd552c651ab",
"name": "Get Google Sheets",
"type": "n8n-nodes-base.googleSheets",
"position": [
-440,
-100
],
"parameters": {
"columns": {
"value": {
"Id": "={{ $('Split Out').item.json.recensioni.replace('/reviews/','') }}"
},
"schema": [
{
"id": "Id",
"type": "string",
"display": true,
"removed": false,
"required": false,
"displayName": "Id",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Data",
"type": "string",
"display": true,
"required": false,
"displayName": "Data",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Nome",
"type": "string",
"display": true,
"required": false,
"displayName": "Nome",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Titolo",
"type": "string",
"display": true,
"required": false,
"displayName": "Titolo",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Testo",
"type": "string",
"display": true,
"required": false,
"displayName": "Testo",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Località",
"type": "string",
"display": true,
"required": false,
"displayName": "Località",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "N. Recensioni",
"type": "string",
"display": true,
"required": false,
"displayName": "N. Recensioni",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "URL",
"type": "string",
"display": true,
"required": false,
"displayName": "URL",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Valutazione",
"type": "string",
"display": true,
"required": false,
"displayName": "Valutazione",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Sentiment",
"type": "string",
"display": true,
"removed": false,
"required": false,
"displayName": "Sentiment",
"defaultMatch": false,
"canBeUsedToMatch": true
}
],
"mappingMode": "defineBelow",
"matchingColumns": [
"Id"
],
"attemptToConvertTypes": false,
"convertFieldsToString": false
},
"options": {},
"operation": "appendOrUpdate",
"sheetName": {
"__rl": true,
"mode": "list",
"value": "gid=0",
"cachedResultUrl": "",
"cachedResultName": "Foglio1"
},
"documentId": {
"__rl": true,
"mode": "list",
"value": "1QZhQqg79-HVBQh8Y2ihMq67UIYIRrJFKLQalcFvtDaY",
"cachedResultUrl": "",
"cachedResultName": "Trustpilot Reviews"
}
},
"credentials": {
"googleSheetsOAuth2Api": {
"id": "JYR6a64Qecd6t8Hb",
"name": "Google Sheets account"
}
},
"executeOnce": false,
"typeVersion": 4.5
},
{
"id": "0a1fab6e-96b7-403b-884e-f67be6e23fa5",
"name": "Get Single review",
"type": "n8n-nodes-base.httpRequest",
"position": [
320,
-120
],
"parameters": {
"url": "=https://it.trustpilot.com{{ $('Split Out').item.json.recensioni }}",
"options": {}
},
"typeVersion": 4.2,
"alwaysOutputData": false
},
{
"id": "7d322d76-1032-405a-9d46-2958761a184d",
"name": "Extract review",
"type": "n8n-nodes-base.html",
"position": [
540,
-120
],
"parameters": {
"options": {},
"operation": "extractHtmlContent",
"extractionValues": {
"values": [
{
"key": "recensione",
"cssSelector": "article",
"returnArray": true
}
]
}
},
"typeVersion": 1.2
},
{
"id": "952484e5-8e87-4eb3-99a6-5bf26c701ba8",
"name": "Update sheet",
"type": "n8n-nodes-base.googleSheets",
"position": [
520,
120
],
"parameters": {
"columns": {
"value": {
"Id": "={{ $('Split Out').item.json.recensioni.replace('/reviews/','') }}",
"URL": "=https://it.trustpilot.com{{ $('Split Out').item.json.recensioni }}",
"Data": "={{ $('Information Extractor').item.json.output.data }}",
"Nome": "={{ $json.output.autore }}",
"Testo": "={{ $('Information Extractor').item.json.output.testo }}",
"Titolo": "={{ $('Information Extractor').item.json.output.titolo }}",
"Località": "={{ $('Information Extractor').item.json.output.nazione }}",
"Sentiment": "={{ $json.sentimentAnalysis.category }}",
"Valutazione": "={{ $('Information Extractor').item.json.output.valutazione }}",
"N. Recensioni": "={{ $('Information Extractor').item.json.output.n_recensioni }}"
},
"schema": [
{
"id": "Id",
"type": "string",
"display": true,
"removed": false,
"required": false,
"displayName": "Id",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Data",
"type": "string",
"display": true,
"required": false,
"displayName": "Data",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Nome",
"type": "string",
"display": true,
"required": false,
"displayName": "Nome",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Titolo",
"type": "string",
"display": true,
"required": false,
"displayName": "Titolo",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Testo",
"type": "string",
"display": true,
"required": false,
"displayName": "Testo",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Località",
"type": "string",
"display": true,
"required": false,
"displayName": "Località",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "N. Recensioni",
"type": "string",
"display": true,
"required": false,
"displayName": "N. Recensioni",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "URL",
"type": "string",
"display": true,
"required": false,
"displayName": "URL",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Valutazione",
"type": "string",
"display": true,
"required": false,
"displayName": "Valutazione",
"defaultMatch": false,
"canBeUsedToMatch": true
},
{
"id": "Sentiment",
"type": "string",
"display": true,
"removed": false,
"required": false,
"displayName": "Sentiment",
"defaultMatch": false,
"canBeUsedToMatch": true
}
],
"mappingMode": "defineBelow",
"matchingColumns": [
"Id"
],
"attemptToConvertTypes": false,
"convertFieldsToString": false
},
"options": {},
"operation": "appendOrUpdate",
"sheetName": {
"__rl": true,
"mode": "list",
"value": "gid=0",
"cachedResultUrl": "",
"cachedResultName": "Foglio1"
},
"documentId": {
"__rl": true,
"mode": "list",
"value": "1QZhQqg79-HVBQh8Y2ihMq67UIYIRrJFKLQalcFvtDaY",
"cachedResultUrl": "",
"cachedResultName": "Trustpilot Reviews"
}
},
"credentials": {
"googleSheetsOAuth2Api": {
"id": "JYR6a64Qecd6t8Hb",
"name": "Google Sheets account"
}
},
"typeVersion": 4.5
},
{
"id": "eb853885-816d-4df7-b5ac-900fa89d3df9",
"name": "Sentiment Analysis",
"type": "@n8n/n8n-nodes-langchain.sentimentAnalysis",
"position": [
60,
140
],
"parameters": {
"options": {
"categories": "Positive, Neutral, Negative",
"systemPromptTemplate": "You are highly intelligent and accurate sentiment analyzer. Analyze the sentiment of the provided text. Categorize it into one of the following: {categories}. Use the provided formatting instructions. Only output the JSON."
},
"inputText": "={{ $json.output.testo }}"
},
"typeVersion": 1
},
{
"id": "79f1b9ea-6297-4735-9c0f-9f28dd65efa0",
"name": "DeepSeek Chat Model",
"type": "@n8n/n8n-nodes-langchain.lmChatOpenAi",
"position": [
-460,
320
],
"parameters": {
"model": "deepseek-reasoner",
"options": {
"baseURL": "https://api.deepseek.com/v1"
}
},
"credentials": {
"openAiApi": {
"id": "97Cz4cqyiy1RdcQL",
"name": "DeepSeek"
}
},
"typeVersion": 1
},
{
"id": "159cc88e-1dd3-4bba-a3c8-59a9aad14c88",
"name": "OpenAI Chat Model",
"type": "@n8n/n8n-nodes-langchain.lmChatOpenAi",
"position": [
40,
320
],
"parameters": {
"options": {}
},
"credentials": {
"openAiApi": {
"id": "CDX6QM4gLYanh0P4",
"name": "OpenAi account"
}
},
"typeVersion": 1.1
}
],
"active": false,
"pinData": {},
"settings": {
"executionOrder": "v1"
},
"versionId": "43c8ee74-159c-4217-9cb4-554c63a3b183",
"connections": {
"If": {
"main": [
[
{
"node": "Get Single review",
"type": "main",
"index": 0
}
]
]
},
"Limit1": {
"main": [
[
{
"node": "Get Google Sheets",
"type": "main",
"index": 0
}
]
]
},
"Extract": {
"main": [
[
{
"node": "Split Out",
"type": "main",
"index": 0
}
]
]
},
"Get rows": {
"main": [
[
{
"node": "If",
"type": "main",
"index": 0
}
]
]
},
"Split Out": {
"main": [
[
{
"node": "Limit1",
"type": "main",
"index": 0
}
]
]
},
"Get reviews": {
"main": [
[
{
"node": "Extract",
"type": "main",
"index": 0
}
]
]
},
"Extract review": {
"main": [
[
{
"node": "Information Extractor",
"type": "main",
"index": 0
}
]
]
},
"Set Parameters": {
"main": [
[
{
"node": "Get reviews",
"type": "main",
"index": 0
}
]
]
},
"Get Google Sheets": {
"main": [
[
{
"node": "Get rows",
"type": "main",
"index": 0
}
]
]
},
"Get Single review": {
"main": [
[
{
"node": "Extract review",
"type": "main",
"index": 0
}
]
]
},
"OpenAI Chat Model": {
"ai_languageModel": [
[
{
"node": "Sentiment Analysis",
"type": "ai_languageModel",
"index": 0
}
]
]
},
"Sentiment Analysis": {
"main": [
[
{
"node": "Update sheet",
"type": "main",
"index": 0
}
],
[
{
"node": "Update sheet",
"type": "main",
"index": 0
}
],
[
{
"node": "Update sheet",
"type": "main",
"index": 0
}
]
]
},
"DeepSeek Chat Model": {
"ai_languageModel": [
[
{
"node": "Information Extractor",
"type": "ai_languageModel",
"index": 0
}
]
]
},
"Information Extractor": {
"main": [
[
{
"node": "Sentiment Analysis",
"type": "main",
"index": 0
}
]
]
},
"When clicking ‘Test workflow’": {
"main": [
[
{
"node": "Set Parameters",
"type": "main",
"index": 0
}
]
]
}
}
}Workflow n8n Google Sheets, avis clients, analyse sentiment : pour qui est ce workflow ?
Ce workflow s'adresse aux entreprises de toutes tailles souhaitant améliorer leur gestion de la réputation en ligne. Il est particulièrement utile pour les équipes marketing et les responsables de la relation client, qu'ils soient novices ou expérimentés en automatisation. Les utilisateurs doivent avoir une connaissance de base des outils numériques et des plateformes d'analyse de données.
Workflow n8n Google Sheets, avis clients, analyse sentiment : problème résolu
Ce workflow résout le problème de la collecte manuelle des avis Trustpilot, qui peut être chronophage et sujet à des erreurs. En automatisant ce processus, les entreprises éliminent les frustrations liées à la gestion des avis clients et minimisent les risques d'oubli ou de mauvaise interprétation des données. À la fin de la mise en place de ce workflow, les utilisateurs obtiennent une vue d'ensemble claire et structurée des sentiments des clients, leur permettant de prendre des décisions éclairées.
Workflow n8n Google Sheets, avis clients, analyse sentiment : étapes du workflow
Étape 1 : Le flux est déclenché manuellement par l'utilisateur.
- Étape 1 : Les avis Trustpilot sont récupérés via un nœud HTTP.
- Étape 2 : Les avis sont extraits et analysés pour en tirer des informations pertinentes.
- Étape 3 : Une analyse de sentiment est effectuée à l'aide d'OpenAI et DeepSeek.
- Étape 4 : Les résultats sont ensuite stockés dans Google Sheets pour un suivi et une analyse ultérieurs.
- Étape 5 : Le flux inclut des nœuds pour gérer les paramètres et limiter le nombre d'éléments traités.
Workflow n8n Google Sheets, avis clients, analyse sentiment : guide de personnalisation
Pour personnaliser ce workflow, les utilisateurs peuvent modifier l'URL du nœud HTTP pour cibler d'autres sources d'avis ou ajuster les paramètres d'extraction selon leurs besoins. Il est également possible de changer le nom de la feuille Google Sheets pour mieux organiser les données. Les utilisateurs peuvent intégrer d'autres outils d'analyse ou de reporting en ajoutant des nœuds supplémentaires. Pour sécuriser le flux, il est recommandé de configurer des alertes en cas d'échec de l'extraction ou d'analyse.