Automatisation Email avec n8n : envoi de newsletters personnalisées
Ce workflow n8n a pour objectif d'automatiser l'envoi de newsletters personnalisées à partir de diverses sources de données. Dans un contexte où les entreprises cherchent à maintenir un contact régulier avec leurs clients, cette automatisation permet de gagner du temps tout en assurant une communication efficace. Les cas d'usage incluent l'envoi d'actualités quotidiennes, de promotions ou d'informations pertinentes basées sur les intérêts des utilisateurs. Le workflow commence par un déclencheur planifié qui active le processus à des intervalles réguliers. Ensuite, il collecte des données à partir de flux RSS, en utilisant les nœuds 'RSS - Mako' et 'RSS - Calcalist'. Ces données sont ensuite traitées et nettoyées à l'aide de plusieurs nœuds comme 'Clean Text' et 'Remove NaN'. Après cela, le contenu est enrichi par l'IA via le nœud 'ChatGPT 4o', qui génère des textes adaptés. Une fois le contenu finalisé, le workflow crée un email HTML à l'aide du nœud 'Create HTML' et l'envoie grâce au nœud 'Send Daily News'. Ce processus assure une communication fluide et pertinente, réduisant ainsi le risque de perte d'engagement des clients. En intégrant cette automatisation n8n, les entreprises peuvent améliorer leur efficacité opérationnelle et renforcer leur relation client.
Workflow n8n email marketing, newsletter, flux RSS : vue d'ensemble
Schéma des nœuds et connexions de ce workflow n8n, généré à partir du JSON n8n.
Workflow n8n email marketing, newsletter, flux RSS : détail des nœuds
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"meta": {
"instanceId": "6c3d8936583f8a98fa8ebe06f510117c0e8fff2df771e73deba4126a853eb55e",
"templateCredsSetupCompleted": true
},
"nodes": [
{
"id": "6d0b95c8-db4f-4bc1-b51b-87da0b1cbca9",
"name": "Data Collection",
"type": "n8n-nodes-base.stickyNote",
"position": [
820,
3860
],
"parameters": {
"width": 380,
"height": 620,
"content": "# Data Collection\nFetches latest news articles from two RSS sources: Calcalist and Mako"
},
"typeVersion": 1
},
{
"id": "62a73f4d-229f-44fa-891d-c36dc50bad99",
"name": "Data Processing",
"type": "n8n-nodes-base.stickyNote",
"position": [
1260,
3860
],
"parameters": {
"width": 740,
"height": 360,
"content": "# Data Processing\nFilters, sorts and prepares news articles for AI selection"
},
"typeVersion": 1
},
{
"id": "13092778-b6a3-4436-b69d-f67245999ffe",
"name": "AI Selection",
"type": "n8n-nodes-base.stickyNote",
"position": [
2020,
3860
],
"parameters": {
"width": 400,
"height": 360,
"content": "# AI Selection\nUses GPT-4o to select the top 5 most relevant articles for a senior executive"
},
"typeVersion": 1
},
{
"id": "b1b25c3b-976e-41eb-a82d-e0571ba9b2f2",
"name": "Email Generation",
"type": "n8n-nodes-base.stickyNote",
"position": [
1260,
4260
],
"parameters": {
"width": 1160,
"height": 520,
"content": "# Email Generation\nCreates and sends formatted HTML digest email with selected articles"
},
"typeVersion": 1
},
{
"id": "d846f068-37c2-48d2-96cb-991a42ecadf4",
"name": "Send Daily News",
"type": "n8n-nodes-base.emailSend",
"position": [
2220,
4620
],
"webhookId": "0de4d8cd-3519-4a4a-a05b-a9c973b64141",
"parameters": {
"html": "={{ $json.html }}",
"options": {},
"subject": "=סקירה ה-AI היומית שלך: {{ $json.date_today }}",
"toEmail": "Elay Guez <elay96@gmail.com>",
"fromEmail": "Elay's AI Assistant <elayguez@gmail.com>"
},
"credentials": {
"smtp": {
"id": "583PMpoYf46gbncd",
"name": "SMTP account"
}
},
"executeOnce": false,
"typeVersion": 2.1
},
{
"id": "1c4ae1dd-bf0e-4726-b106-6b1b868aae2e",
"name": "Get Date",
"type": "n8n-nodes-base.function",
"position": [
1300,
4640
],
"parameters": {
"functionCode": "const now = new Date();\nconst options = {\n timeZone: 'Asia/Jerusalem',\n day: '2-digit',\n month: '2-digit',\n year: 'numeric'\n};\n\n// Format date according to Israeli format\nconst dateToday = new Intl.DateTimeFormat('en-GB', options).format(now);\n\n// Keep the item\nitems[0].json.date_today = dateToday; // 12/04/2025\n\nreturn items;"
},
"typeVersion": 1
},
{
"id": "162bce34-bf3f-4f05-a9eb-dd2c3f6068de",
"name": "Merge",
"type": "n8n-nodes-base.merge",
"position": [
1480,
4620
],
"parameters": {
"mode": "combine",
"options": {},
"combineBy": "combineByPosition"
},
"executeOnce": true,
"typeVersion": 3.1
},
{
"id": "6444d6ad-efc1-4fec-be03-f9822624b5a6",
"name": "Create HTML",
"type": "n8n-nodes-base.html",
"position": [
2220,
4360
],
"parameters": {
"html": "<!DOCTYPE html>\n\n<html dir=\"rtl\">\n<head>\n <meta charset=\"UTF-8\" />\n</head>\n<body style=\"margin: 0; padding: 20px; background-color: #f4f6fa; font-family: 'Heebo', 'Assistant', sans-serif; color: #2c3e50; direction: rtl; text-align: right;\">\n <div style=\"max-width: 750px; margin: auto; background-color: #ffffff; padding: 30px; border-radius: 14px; box-shadow: 0 6px 20px rgba(0,0,0,0.05); border: 1px solid #e0e6ed;\">\n\n <h2 style=\"color: #0a3d62; font-size: 26px; font-weight: 700; margin-top: 0; margin-bottom: 24px;\">\n סקירה ה-AI היומית שלך \"אל תבזבז זמן – תתמקד רק במה שחשוב באמת\"\n </h2>\n\n <p style=\"font-size: 16.5px; line-height: 1.8; margin-bottom: 36px; color: #3a3a3a;\">\nלהלן חמשת המאמרים המרכזיים שהתפרסמו ביממה האחרונה, המלווים בתקציר מקצועי שיסייע לך להתעדכן בהתפתחויות הבולטות ביותר בתחומי הכלכלה, הטכנולוגיה והאסטרטגיה.\n </p>\n\n <!-- Article 1 -->\n <div style=\"margin-bottom: 35px;\">\n <h3 style=\"color: #1e5f74; font-size: 19px; margin-bottom: 12px; font-weight: 600;\">\n 1. <span style=\"font-weight: 700;\">{{ $json.data[0].title }}</span>\n </h3>\n <p style=\"font-size: 16px; line-height: 1.7; margin-bottom: 10px; color: #444;\">{{ $json.data[0].summary }}</p>\n <div style=\"text-align: left;\">\n <a href=\"{{ $json.data[0].url }}\" style=\"display: inline-block; margin-top: 10px; padding: 10px 20px; background-color: #1e5f74; color: white; text-decoration: none; border-radius: 8px; font-size: 14px;\">לקריאה המלאה</a>\n </div>\n </div>\n\n <!-- Article 2 -->\n <div style=\"margin-bottom: 35px;\">\n <h3 style=\"color: #1e5f74; font-size: 19px; margin-bottom: 12px; font-weight: 600;\">\n 2. <span style=\"font-weight: 700;\">{{ $json.data[1].title }}</span>\n </h3>\n <p style=\"font-size: 16px; line-height: 1.7; margin-bottom: 10px; color: #444;\">{{ $json.data[1].summary }}</p>\n <div style=\"text-align: left;\">\n <a href=\"{{ $json.data[1].url }}\" style=\"display: inline-block; margin-top: 10px; padding: 10px 20px; background-color: #1e5f74; color: white; text-decoration: none; border-radius: 8px; font-size: 14px;\">לקריאה המלאה</a>\n </div>\n </div>\n\n <!-- Article 3 -->\n <div style=\"margin-bottom: 35px;\">\n <h3 style=\"color: #1e5f74; font-size: 19px; margin-bottom: 12px; font-weight: 600;\">\n 3. <span style=\"font-weight: 700;\">{{ $json.data[2].title }}</span>\n </h3>\n <p style=\"font-size: 16px; line-height: 1.7; margin-bottom: 10px; color: #444;\">{{ $json.data[2].summary }}</p>\n <div style=\"text-align: left;\">\n <a href=\"{{ $json.data[2].url }}\" style=\"display: inline-block; margin-top: 10px; padding: 10px 20px; background-color: #1e5f74; color: white; text-decoration: none; border-radius: 8px; font-size: 14px;\">לקריאה המלאה</a>\n </div>\n </div>\n\n\n <!-- Article 4 -->\n <div style=\"margin-bottom: 35px;\">\n <h3 style=\"color: #1e5f74; font-size: 19px; margin-bottom: 12px; font-weight: 600;\">\n 4. <span style=\"font-weight: 700;\">{{ $json.data[3].title }}</span>\n </h3>\n <p style=\"font-size: 16px; line-height: 1.7; margin-bottom: 10px; color: #444;\">{{ $json.data[3].summary }}</p>\n <div style=\"text-align: left;\">\n <a href=\"{{ $json.data[3].url }}\" style=\"display: inline-block; margin-top: 10px; padding: 10px 20px; background-color: #1e5f74; color: white; text-decoration: none; border-radius: 8px; font-size: 14px;\">לקריאה המלאה</a>\n </div>\n </div>\n\n <!-- Article 5 -->\n <div style=\"margin-bottom: 35px;\">\n <h3 style=\"color: #1e5f74; font-size: 19px; margin-bottom: 12px; font-weight: 600;\">\n 5. <span style=\"font-weight: 700;\">{{ $json.data[4].title }}</span>\n </h3>\n <p style=\"font-size: 16px; line-height: 1.7; margin-bottom: 10px; color: #444;\">{{ $json.data[4].summary }}</p>\n <div style=\"text-align: left;\">\n <a href=\"{{ $json.data[4].url }}\" style=\"display: inline-block; margin-top: 10px; padding: 10px 20px; background-color: #1e5f74; color: white; text-decoration: none; border-radius: 8px; font-size: 14px;\">לקריאה המלאה</a>\n </div>\n </div>\n\n\n <!-- Footer -->\n <div style=\"margin-top: 50px; font-size: 14px; color: #7f8c8d; border-top: 1px solid #e0e6ed; padding-top: 20px; direction: lrt; text-align: left;\">\n ✨ This daily Israeli economic newsletter was automatically built for you by <b>n8n AI Agent</b> – because technology can work for you\n </div>\n\n </div>\n</body>\n</html>"
},
"typeVersion": 1.2
},
{
"id": "cfac2998-11ba-4665-9457-1a0669bf42b0",
"name": "Aggregate",
"type": "n8n-nodes-base.aggregate",
"position": [
2040,
4360
],
"parameters": {
"options": {},
"aggregate": "aggregateAllItemData"
},
"typeVersion": 1
},
{
"id": "dd36ab14-61dc-4b85-af3b-796be18a3169",
"name": "Clean Text",
"type": "n8n-nodes-base.set",
"position": [
1860,
4360
],
"parameters": {
"options": {},
"assignments": {
"assignments": [
{
"id": "7b337b47-a1c6-470e-881f-0c038b4917e5",
"name": "title",
"type": "string",
"value": "={{ $('Split Out').item.json.article }}"
},
{
"id": "ca820521-4fff-4971-84b5-e6e2dbd8bb7a",
"name": "summary",
"type": "string",
"value": "={{ $json['data-calcalist'] }} {{ $json['data-mako'] }}"
},
{
"id": "0fd9b5e3-44dd-49a3-82c1-3a4aa4698376",
"name": "url",
"type": "string",
"value": "={{ $('Split Out').item.json.link }}"
}
]
}
},
"typeVersion": 3.4
},
{
"id": "ce8a5da1-9ad0-4eca-8fcc-ea744738ac4e",
"name": "Extract Text",
"type": "n8n-nodes-base.html",
"position": [
1680,
4360
],
"parameters": {
"options": {},
"operation": "extractHtmlContent",
"extractionValues": {
"values": [
{
"key": "data-calcalist",
"cssSelector": ".calcalistArticleHeader .subTitle"
},
{
"key": "data-mako",
"cssSelector": ".article-header header h2"
}
]
}
},
"typeVersion": 1.2
},
{
"id": "c8f061f1-57ad-4594-8ff1-baa7f0ef1427",
"name": "Fetch HTML",
"type": "n8n-nodes-base.httpRequest",
"position": [
1480,
4360
],
"parameters": {
"url": "={{ $json.link }}",
"options": {}
},
"typeVersion": 4.2
},
{
"id": "95b33857-9f20-4ba4-aae0-67a3899c222a",
"name": "Split Out",
"type": "n8n-nodes-base.splitOut",
"position": [
1300,
4360
],
"parameters": {
"options": {},
"fieldToSplitOut": "message.content.articles"
},
"typeVersion": 1
},
{
"id": "7433ab1d-e162-469e-951d-af241c714e34",
"name": "ChatGPT 4o",
"type": "@n8n/n8n-nodes-langchain.openAi",
"position": [
2060,
4060
],
"parameters": {
"modelId": {
"__rl": true,
"mode": "list",
"value": "gpt-4o",
"cachedResultName": "GPT-4O"
},
"options": {},
"messages": {
"values": [
{
"role": "system",
"content": "\nYou've received a list of headlines and links to 50 recently published articles. \nSelect the five most important and relevant articles for a senior CEO of a large company who updates daily on economic, technological and strategic topics.\n\nUse article titles to understand the content of the articles.\n\nAt least one article must be about current affairs and security (not economic topics).\n\nYour output should be in JSON format:\n{\n\"article\": \"\",\n\"link\": \"\"\n}"
},
{
"role": "system",
"content": "=Article list:\n\n{{ $json.chatgpt_input }}"
}
]
},
"jsonOutput": true
},
"credentials": {
"openAiApi": {
"id": "2m1HH5crgPAhTJlv",
"name": "OpenAi account"
}
},
"typeVersion": 1.8
},
{
"id": "28daaadd-426b-485a-b128-4660491ed6a9",
"name": "Clean List",
"type": "n8n-nodes-base.code",
"position": [
1860,
4060
],
"parameters": {
"jsCode": "// Input: items[] - each one is an article\n\n// Step 1: Remove duplicates by link\nconst uniqueMap = new Map();\nfor (const item of items) {\n const link = item.json.link;\n if (!uniqueMap.has(link)) {\n uniqueMap.set(link, item.json);\n }\n}\n\n// Step 2: Sort by publication date from newest to oldest\nconst uniqueArticles = Array.from(uniqueMap.values());\nuniqueArticles.sort((a, b) => b.pubDate - a.pubDate);\n\n// Step 3: Take the top 50 most recent articles\nconst top20 = uniqueArticles.slice(0, 50);\n\n// Step 4: Build clean, readable, efficient text\nconst formatted = top20.map((article, index) => {\n const title = article.title?.replace(/\\(\\)$/, '').trim() || 'No Title';\n const link = article.link || '';\n return `${index + 1}. ${title}\\n${link}`;\n});\n\nreturn [\n {\n json: {\n chatgpt_input: formatted.join('\\n\\n') // Paragraphs separated by newlines\n }\n }\n];"
},
"typeVersion": 2
},
{
"id": "9e041ef2-b440-447e-b3f3-fc3e846cf669",
"name": "Sort List",
"type": "n8n-nodes-base.sort",
"position": [
1680,
4060
],
"parameters": {
"options": {},
"sortFieldsUi": {
"sortField": [
{
"order": "descending",
"fieldName": "pubDate"
}
]
}
},
"typeVersion": 1
},
{
"id": "781cc3bd-b78b-4a17-8886-e0fbb82c378a",
"name": "Remove NaN",
"type": "n8n-nodes-base.filter",
"position": [
1480,
4060
],
"parameters": {
"options": {
"ignoreCase": true
},
"conditions": {
"options": {
"version": 2,
"leftValue": "",
"caseSensitive": false,
"typeValidation": "strict"
},
"combinator": "or",
"conditions": [
{
"id": "046f5bde-6d2c-4dfd-b29b-17be6c34cc1b",
"operator": {
"type": "string",
"operation": "notContains"
},
"leftValue": "={{ $json.pubDate }}\n\n",
"rightValue": "=NaN"
}
]
}
},
"typeVersion": 2.2
},
{
"id": "d0084e60-4c9d-4f3e-944c-a81e7dabae9c",
"name": "Merged RSS",
"type": "n8n-nodes-base.merge",
"position": [
1300,
4060
],
"parameters": {},
"typeVersion": 3
},
{
"id": "8178972f-e0c7-462a-8d66-853118756545",
"name": "Edit Fields - Mako",
"type": "n8n-nodes-base.set",
"position": [
1060,
4040
],
"parameters": {
"options": {},
"assignments": {
"assignments": [
{
"id": "11b653ae-6a43-4e6d-86b8-066384eaa7d6",
"name": "title",
"type": "string",
"value": "={{ $json.title.replace(/\\[PACK\\].*/, \"\").replace(/\\[.*?\\]/g, \"\").trim() }}"
},
{
"id": "e300ad1b-6b93-45f7-a964-294abbebfd95",
"name": "link",
"type": "string",
"value": "={{ $json.link.replace(/\\/torrent\\/download\\/(\\d+)\\..*/, \"/torrents/$1\") }}"
},
{
"id": "bd548580-e879-4671-ad4e-603d2496362e",
"name": "pubDate",
"type": "string",
"value": "={{ new Date($json.pubDate).getTime() }}"
}
]
}
},
"typeVersion": 3.4
},
{
"id": "2c8f4766-5338-4319-98f9-1ab9b460b4e5",
"name": "Edit Fields - Calcalist",
"type": "n8n-nodes-base.set",
"position": [
1060,
4320
],
"parameters": {
"options": {},
"assignments": {
"assignments": [
{
"id": "d0002dd0-3a5a-4f1a-ba6e-d359549f5a1e",
"name": "title",
"type": "string",
"value": "={{$json.title.replace(/^\\[PACK\\] /, \"\").replace(/1080p .*/, \"\")}} ({{$json.content.match(/<strong>Size<\\/strong>:\\s([\\d.]+\\s[KMGT]iB)/)[1]}})"
},
{
"id": "cd7b2be1-a52e-430b-98a1-2fb30b5cb8c7",
"name": "link",
"type": "string",
"value": "={{ $json.link.replace(/\\/torrent\\/download\\/(\\d+)\\..*/, \"/torrents/$1\") }}"
},
{
"id": "3b9d50a8-0d46-4a8f-94e9-454bc5153280",
"name": "pubDate",
"type": "string",
"value": "={{ new Date($json.pubDate).getTime() }}"
}
]
}
},
"typeVersion": 3.4
},
{
"id": "cd6173fc-2bb7-40b2-950b-8f09b0be442f",
"name": "RSS - Calcalist",
"type": "n8n-nodes-base.rssFeedRead",
"onError": "continueRegularOutput",
"position": [
840,
4320
],
"parameters": {
"url": "https://www.calcalist.co.il/GeneralRSS/0,16335,L-8,00.xml",
"options": {
"ignoreSSL": false
}
},
"executeOnce": false,
"typeVersion": 1.1
},
{
"id": "06c96a26-485b-4ca8-ab9e-d45da69f9d3d",
"name": "RSS - Mako",
"type": "n8n-nodes-base.rssFeedRead",
"onError": "continueRegularOutput",
"position": [
840,
4040
],
"parameters": {
"url": "https://storage.googleapis.com/mako-sitemaps/rss-hp.xml",
"options": {
"ignoreSSL": false
}
},
"executeOnce": false,
"typeVersion": 1.1
},
{
"id": "a3fef1a0-8e27-4d55-865b-daea95fe2b71",
"name": "Schedule Trigger",
"type": "n8n-nodes-base.scheduleTrigger",
"position": [
500,
4320
],
"parameters": {
"rule": {
"interval": [
{
"triggerAtHour": 20,
"triggerAtMinute": null
}
]
}
},
"typeVersion": 1.2
}
],
"pinData": {},
"connections": {
"Merge": {
"main": [
[
{
"node": "Send Daily News",
"type": "main",
"index": 0
}
]
]
},
"Get Date": {
"main": [
[
{
"node": "Merge",
"type": "main",
"index": 1
}
]
]
},
"Aggregate": {
"main": [
[
{
"node": "Create HTML",
"type": "main",
"index": 0
}
]
]
},
"Sort List": {
"main": [
[
{
"node": "Clean List",
"type": "main",
"index": 0
}
]
]
},
"Split Out": {
"main": [
[
{
"node": "Fetch HTML",
"type": "main",
"index": 0
}
]
]
},
"ChatGPT 4o": {
"main": [
[
{
"node": "Split Out",
"type": "main",
"index": 0
}
]
]
},
"Clean List": {
"main": [
[
{
"node": "ChatGPT 4o",
"type": "main",
"index": 0
}
]
]
},
"Clean Text": {
"main": [
[
{
"node": "Aggregate",
"type": "main",
"index": 0
}
]
]
},
"Fetch HTML": {
"main": [
[
{
"node": "Extract Text",
"type": "main",
"index": 0
}
]
]
},
"Merged RSS": {
"main": [
[
{
"node": "Remove NaN",
"type": "main",
"index": 0
}
]
]
},
"RSS - Mako": {
"main": [
[
{
"node": "Edit Fields - Mako",
"type": "main",
"index": 0
}
]
]
},
"Remove NaN": {
"main": [
[
{
"node": "Sort List",
"type": "main",
"index": 0
}
]
]
},
"Create HTML": {
"main": [
[
{
"node": "Merge",
"type": "main",
"index": 0
}
]
]
},
"Extract Text": {
"main": [
[
{
"node": "Clean Text",
"type": "main",
"index": 0
}
]
]
},
"RSS - Calcalist": {
"main": [
[
{
"node": "Edit Fields - Calcalist",
"type": "main",
"index": 0
}
]
]
},
"Schedule Trigger": {
"main": [
[
{
"node": "RSS - Mako",
"type": "main",
"index": 0
},
{
"node": "Get Date",
"type": "main",
"index": 0
},
{
"node": "RSS - Calcalist",
"type": "main",
"index": 0
}
]
]
},
"Edit Fields - Mako": {
"main": [
[
{
"node": "Merged RSS",
"type": "main",
"index": 0
}
]
]
},
"Edit Fields - Calcalist": {
"main": [
[
{
"node": "Merged RSS",
"type": "main",
"index": 1
}
]
]
}
}
}Workflow n8n email marketing, newsletter, flux RSS : pour qui est ce workflow ?
Ce workflow s'adresse aux équipes marketing et communication des PME et grandes entreprises qui souhaitent automatiser l'envoi de newsletters. Un niveau technique intermédiaire est recommandé pour la personnalisation et l'intégration des flux de données.
Workflow n8n email marketing, newsletter, flux RSS : problème résolu
Ce workflow résout le problème de la gestion manuelle des envois d'emails, qui peut être chronophage et sujet à des erreurs. En automatisant ce processus, les entreprises éliminent les frustrations liées à la création et à l'envoi d'emails, tout en garantissant que le contenu est toujours à jour et pertinent. Les utilisateurs bénéficient d'une communication régulière et personnalisée, ce qui améliore l'engagement et la fidélisation des clients.
Workflow n8n email marketing, newsletter, flux RSS : étapes du workflow
Étape 1 : Le workflow est déclenché par un événement planifié grâce au nœud 'Schedule Trigger'.
- Étape 1 : Les données sont collectées à partir de deux flux RSS via les nœuds 'RSS - Mako' et 'RSS - Calcalist'.
- Étape 2 : Les données collectées sont nettoyées et traitées avec les nœuds 'Clean Text' et 'Remove NaN'.
- Étape 3 : Le contenu est enrichi par l'IA via le nœud 'ChatGPT 4o'.
- Étape 4 : Un email HTML est créé avec le nœud 'Create HTML'.
- Étape 5 : L'email est envoyé aux destinataires grâce au nœud 'Send Daily News'.
Workflow n8n email marketing, newsletter, flux RSS : guide de personnalisation
Pour personnaliser ce workflow, il est essentiel de modifier les URL des flux RSS dans les nœuds 'RSS - Mako' et 'RSS - Calcalist' pour qu'ils correspondent à vos sources d'information. Vous pouvez également ajuster le contenu généré par l'IA dans le nœud 'ChatGPT 4o' en modifiant les messages ou les paramètres d'entrée. Pour sécuriser le flux, envisagez d'ajouter des contrôles d'erreur et des notifications en cas d'échec d'envoi d'email. Enfin, surveillez les performances de votre campagne en intégrant des outils d'analyse pour mesurer l'engagement des utilisateurs.