Automatisation Email avec Coupons et n8n : envoi intelligent d'offres
Ce workflow n8n a pour objectif d'automatiser l'envoi d'emails contenant des coupons personnalisés, permettant ainsi aux entreprises de dynamiser leurs campagnes marketing. Grâce à cette automatisation n8n, les utilisateurs peuvent facilement gérer des offres promotionnelles et améliorer l'engagement client. Le workflow commence par un déclencheur manuel qui active le processus. Ensuite, plusieurs noeuds de type 'Sticky Note' sont utilisés pour capturer des informations clés sur les coupons à envoyer. Ces notes sont suivies par un noeud d'extraction de fichier qui permet d'importer des données nécessaires à la campagne. Un extracteur d'informations utilise l'IA pour analyser le contenu et générer des réponses adaptées. Ensuite, un modèle de chat OpenAI est intégré pour enrichir les données. Les résultats sont validés par des conditions spécifiques, et selon ces résultats, des emails sont composés avec ou sans coupons. Les templates HTML sont créés pour chaque type d'email, et les données sont fusionnées pour garantir que toutes les informations pertinentes sont incluses. Enfin, le workflow envoie les emails aux destinataires définis, optimisant ainsi la communication et augmentant les chances de conversion. En utilisant ce workflow, les entreprises peuvent réduire le temps consacré à la gestion des campagnes tout en augmentant leur efficacité et leur impact marketing.
Workflow n8n email marketing, coupons : vue d'ensemble
Schéma des nœuds et connexions de ce workflow n8n, généré à partir du JSON n8n.
Workflow n8n email marketing, coupons : détail des nœuds
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"meta": {
"instanceId": "408f9fb9940c3cb18ffdef0e0150fe342d6e655c3a9fac21f0f644e8bedabcd9",
"templateCredsSetupCompleted": true
},
"nodes": [
{
"id": "9681490a-68f1-4c6a-86ea-bf2331c3125d",
"name": "When clicking \"Execute Workflow\"",
"type": "n8n-nodes-base.manualTrigger",
"position": [
-600,
1040
],
"parameters": {},
"typeVersion": 1
},
{
"id": "f665f0c6-7694-456f-b877-5f8d69b9f503",
"name": "Sticky Note",
"type": "n8n-nodes-base.stickyNote",
"position": [
-680,
920
],
"parameters": {
"width": 715.3278290432247,
"height": 315.32782904322477,
"content": "## Get and prepare Dummy Data"
},
"typeVersion": 1
},
{
"id": "79a9ece6-daa5-4cc0-bfb8-5cf8c9e81296",
"name": "Sticky Note1",
"type": "n8n-nodes-base.stickyNote",
"position": [
340,
480
],
"parameters": {
"width": 520.9323109877616,
"height": 577.5426854600692,
"content": "## Let GPT do the heavy work\n\nFor the prompt we follow the one-shot'ish principle. Also I've decided to **_NOT_** give the AI the personal data. Keeps it simpler regarding data privacy.\n\nThe AI-Chain will generate a **Headline** and the **Text** for the Email and even **decides** if we should send the user a **Coupon**."
},
"typeVersion": 1
},
{
"id": "51e1bc15-0b9e-4d53-9b99-0ec8ed5e00f8",
"name": "Sticky Note2",
"type": "n8n-nodes-base.stickyNote",
"position": [
2240,
620
],
"parameters": {
"width": 358,
"height": 324,
"content": "## HTML Email-Template without Coupon"
},
"typeVersion": 1
},
{
"id": "ee29375a-77fe-4d13-a453-c8b62f0884a7",
"name": "Sticky Note3",
"type": "n8n-nodes-base.stickyNote",
"position": [
1100,
880
],
"parameters": {
"width": 447,
"height": 465,
"content": "## Make sure we have what we need\nWe do not want to sent empty messages to our customers"
},
"typeVersion": 1
},
{
"id": "37e09224-3649-43e0-a40f-f8177aa93cda",
"name": "Sticky Note4",
"type": "n8n-nodes-base.stickyNote",
"position": [
2240,
1140
],
"parameters": {
"width": 369.917435648372,
"height": 330.56011245057107,
"content": "## HTML Email-Template with Coupon"
},
"typeVersion": 1
},
{
"id": "5147fe48-606d-4dad-9977-2713f40fc8e6",
"name": "Sticky Note5",
"type": "n8n-nodes-base.stickyNote",
"position": [
1880,
1140
],
"parameters": {
"width": 319.84249777513367,
"height": 330.6656654860422,
"content": "## Mocked: Fake a Coupon Code\nFor a real life scenario add the automated coupon generation here"
},
"typeVersion": 1
},
{
"id": "6a3ee9b0-540e-4242-a6ac-535e2b23ea3a",
"name": "Sticky Note6",
"type": "n8n-nodes-base.stickyNote",
"position": [
-680,
300
],
"parameters": {
"width": 534.1315466553021,
"height": 566.556517486655,
"content": "# Documentation\n\nThis Workflow is for the n8n AI / Langchain Competition.\n\nIt solves the Problem: Personalizing marketing emails based on customer purchase history.\n\nI've found it a bit ambiguous and decided to go the \"Convert unhappy customers with a Coupon\"-Route.\n\nSo this workflow utilizes the new LangChain Node for generating personalized E-Mail campaigns and decide if the user might need a coupon to be satisfied. Classic Rebound stuff. \n\nThere is also a Node \"Some Options...\" which can be adjusted to quickly change the direction this Campaign should go.\n\nAdditionally we use n8n to generate the HTML Mails by two different Templates. One with simple text and another for that Coupon handling.\n\n\nEnjoy the Workflow! ❤️ \nhttps://let-the-work-flow.com\n"
},
"typeVersion": 1
},
{
"id": "01cf3e60-c280-46c1-9971-ccf63a28ab9a",
"name": "Sticky Note7",
"type": "n8n-nodes-base.stickyNote",
"position": [
3040,
760
],
"parameters": {
"width": 326.9476248855971,
"height": 414.15459581943776,
"content": "## Send the Email to the Customer\n\nAlthough it's cool that n8n allows sending emails via SMPT I would recommend to stick to your newsletter tool for that to keep track of opt-outs and stuff."
},
"typeVersion": 1
},
{
"id": "6c458bf6-ea7b-43b5-bc65-d9ae68542a8c",
"name": "Extract from File",
"type": "n8n-nodes-base.extractFromFile",
"position": [
-160,
1040
],
"parameters": {
"options": {},
"operation": "xls"
},
"typeVersion": 1
},
{
"id": "780dd707-4493-4679-9064-acc3c59011f8",
"name": "Some Options for the Campaign",
"type": "n8n-nodes-base.set",
"position": [
140,
1040
],
"parameters": {
"options": {},
"assignments": {
"assignments": [
{
"id": "8ef766db-4ad1-43c7-b621-8ea3ed0a44b2",
"name": "Campaign Target",
"type": "string",
"value": "Engage the Customer"
},
{
"id": "9f9ce88a-a24a-4a27-8b25-25ee85e730d6",
"name": "Flavour",
"type": "string",
"value": "be friendly and witty but also cool and direct. Critique is valuable and embrace the feedback."
}
]
},
"includeOtherFields": true
},
"typeVersion": 3.4
},
{
"id": "3b152bdc-acb8-4f37-8b91-1ab02c0e9532",
"name": "Information Extractor",
"type": "@n8n/n8n-nodes-langchain.informationExtractor",
"position": [
480,
700
],
"parameters": {
"text": "=Item Purchased: {{ $json['Item Purchased'] }} \nFeedback: {{ $json.Feedback }}\nShould we send a coupon to make the customer happy? Yes/No",
"options": {
"systemPromptTemplate": "=Determine the sentiment of the given product feedback. Then generate a Headline and Text without salutation or any greeting for a personalized Email Campagin after a User gave a product review. If the user seems not happy, tell them that you have a Coupon for them. The User finds the Coupon Code below this E-mail. \nThe target of the campagin: {{ $json['Campaign Target'] }}.\nRemember: {{ $json['Flavour'] }}. Avoid any greeting.\n"
},
"schemaType": "manual",
"inputSchema": "{\n \"type\": \"object\",\n \"required\": [\"Headline\",\"Body\",\"SendCoupon\"],\n \"properties\": {\n \"Headline\": {\n \"type\": \"string\"\n },\n \"Body\": {\n \"type\": \"string\"\n },\n \"SendCoupon\": {\n \"type\": \"boolean\"\n }\n }\n}"
},
"typeVersion": 1
},
{
"id": "f597a54e-27e9-46e8-b9d5-46dd54406803",
"name": "OpenAI Chat Model1",
"type": "@n8n/n8n-nodes-langchain.lmChatOpenAi",
"position": [
480,
880
],
"parameters": {
"model": {
"__rl": true,
"mode": "list",
"value": "gpt-4o-mini"
},
"options": {}
},
"credentials": {
"openAiApi": {
"id": "8gccIjcuf3gvaoEr",
"name": "OpenAi account"
}
},
"typeVersion": 1.2
},
{
"id": "716e4281-cf18-4cc7-b5ed-4de0308bf9aa",
"name": "AI did fail us1",
"type": "n8n-nodes-base.stopAndError",
"position": [
1380,
1180
],
"parameters": {
"errorMessage": "Unexpected Langchain Output"
},
"typeVersion": 1
},
{
"id": "1dc51ad5-e605-4cad-9a5b-3b20eabd9797",
"name": "Fake coupon",
"type": "n8n-nodes-base.set",
"position": [
1980,
1280
],
"parameters": {
"options": {},
"assignments": {
"assignments": [
{
"id": "73989d0e-667f-4227-ab41-4eb1e8c1c10e",
"name": "Coupon",
"type": "string",
"value": "F4k3ItT1llY0uM4k3It"
},
{
"id": "4d86d8c8-1be3-40b0-b4fd-09f9ffc24386",
"name": "Coupon Value",
"type": "string",
"value": "20% of any purchase"
},
{
"id": "f73b8a70-5bf6-45c2-8061-d10f95b199a8",
"name": "Coupon Terms",
"type": "string",
"value": "=Valid until {{ $today.plus({days: 14}).format(\"d. MMM. y\") }} | minimum purchase amount: 20$ "
}
]
},
"includeOtherFields": true
},
"typeVersion": 3.4
},
{
"id": "dfa6b376-dd66-40f1-8626-0f3f04e4c4bd",
"name": "Download dummy data",
"type": "n8n-nodes-base.httpRequest",
"position": [
-380,
1040
],
"parameters": {
"url": "https://let-the-work-flow.com/dummy/n8n-contest-merch.xlsx",
"options": {}
},
"typeVersion": 4.2
},
{
"id": "a95ce7c4-c592-40c7-9dfa-db0e37d5b71f",
"name": "AI Output + Prev Data",
"type": "n8n-nodes-base.merge",
"position": [
940,
1040
],
"parameters": {
"mode": "combine",
"options": {},
"combineBy": "combineByPosition"
},
"typeVersion": 3
},
{
"id": "bb0474a1-425c-4a02-a13e-385272091189",
"name": "Is the result valid?",
"type": "n8n-nodes-base.if",
"position": [
1160,
1040
],
"parameters": {
"options": {},
"conditions": {
"options": {
"version": 2,
"leftValue": "",
"caseSensitive": true,
"typeValidation": "strict"
},
"combinator": "and",
"conditions": [
{
"id": "9b4ced26-dd86-4ae4-8f69-6177ec42c827",
"operator": {
"type": "string",
"operation": "notEmpty",
"singleValue": true
},
"leftValue": "Headline",
"rightValue": ""
},
{
"id": "7723102c-43d2-48df-82f6-5bb45ddf615c",
"operator": {
"type": "string",
"operation": "notEmpty",
"singleValue": true
},
"leftValue": "Body",
"rightValue": ""
}
]
}
},
"typeVersion": 2.2
},
{
"id": "b39e0b98-6824-4265-94a0-fe12154f2ad4",
"name": "Coupon them or not to Coupon them",
"type": "n8n-nodes-base.if",
"position": [
1620,
1040
],
"parameters": {
"options": {},
"conditions": {
"options": {
"version": 2,
"leftValue": "",
"caseSensitive": true,
"typeValidation": "strict"
},
"combinator": "and",
"conditions": [
{
"id": "967f37a1-a600-46a2-82cf-f340dd3c7a96",
"operator": {
"type": "boolean",
"operation": "true",
"singleValue": true
},
"leftValue": "={{ $json.SendCoupon }}",
"rightValue": ""
}
]
}
},
"typeVersion": 2.2
},
{
"id": "13c4426f-f522-4127-b899-7e6397e18182",
"name": "Html Template for our Email",
"type": "n8n-nodes-base.html",
"position": [
2360,
740
],
"parameters": {
"html": "<!DOCTYPE html>\n<html>\n<head>\n <meta charset=\"UTF-8\" />\n <title>{{ $json['Headline'] }}</title>\n</head>\n<body>\n <div class=\"container\">\n <img class=\"logo\" src=\"https://img.logoipsum.com/264.svg\"/>\n <h1>Hey {{ $json['Custome Name'] ? $json['Custome Name']+', ' : '!' }}</h1>\n <p>{{ $json['Body'] }}</p>\n \n <div class=\"footer\">\n <p>\n Definitely not a real company Lmt.<br>\n Also not a real street 123<br>\n Unreal Town\n </p> \n</div> \n </div>\n \n \n</body>\n</html>\n\n<style>\n.logo {\n margin-top: 20px;\n }\n.container {\n background-color: #ffffff;\n font-family: sans-serif;\n padding: 16px;\n border-radius: 8px;\n}\n\nh1 {\n color: #ff6d5a;\n font-size: 24px;\n font-weight: bold;\n margin-top: 30px;\n}\n\np {\n color: #606060;\n line-height: 1.6;\n}\n\nh2 {\n color: #909399;\n font-size: 20px;\n font-weight: bold;\n padding: 8px;\n}\n\n.footer {\n margin-top: 30px;\n}\n\n.footer > p {\n font-size: 14px;\n color: #ccc;\n }\n\n</style>"
},
"typeVersion": 1.2
},
{
"id": "71e36c09-6e24-4eb2-9b1a-4fb3bb4b4536",
"name": "The composed E-Mail + Prev Data",
"type": "n8n-nodes-base.merge",
"position": [
2740,
860
],
"parameters": {
"mode": "combine",
"options": {},
"combineBy": "combineByPosition"
},
"typeVersion": 3
},
{
"id": "a2b6ec8e-1bcf-4216-b9b6-476c0d82f706",
"name": "Html Template for our Email with a Coupon",
"type": "n8n-nodes-base.html",
"position": [
2360,
1280
],
"parameters": {
"html": "<!DOCTYPE html>\n<html>\n<head>\n <meta charset=\"UTF-8\" />\n <title>{{ $json.output['Headline'] }}</title>\n</head>\n<body>\n <div class=\"container\">\n <img class=\"logo\" src=\"https://img.logoipsum.com/264.svg\"/>\n <h1>Hey {{ $json['Custome Name'] ? $json['Custome Name']+', ' : '!' }}</h1>\n <p>{{ $json.output['Body'] }}</p>\n \n <div class=\"coupon\">\n <h3>Here's a Coupon for you!<br>\n {{ $json['Coupon Value'] }}</h3>\n <h4 class=\"code\">{{ $json['Coupon'] }}</h4>\n <p>{{ $json['Coupon Terms'] }}</p>\n </div>\n <div class=\"footer\">\n <p>\n Definitely not a real company Lmt.<br>\n Also not a real street 123<br>\n Unreal Town\n </p> \n</div> \n </div>\n \n \n</body>\n</html>\n\n<style>\n.logo {\n margin-top: 20px;\n }\n.container {\n background-color: #ffffff;\n font-family: sans-serif;\n padding: 16px;\n border-radius: 8px;\n}\n\nh1 {\n color: #ff6d5a;\n font-size: 24px;\n font-weight: bold;\n margin-top: 30px;\n}\n\np {\n color: #606060;\n line-height: 1.6;\n}\n\nh2 {\n color: #909399;\n font-size: 20px;\n font-weight: bold;\n padding: 8px;\n}\n\n.coupon {\n background: #ff6d5a;\n color: #fff;\n padding: 20px;\n}\n.coupon p {\n color: #fff;\n}\n \n.coupon .code {\n font-weight: bold;\n font-size: 24px;\n font-family: monospace;\n }\n\n.footer {\n margin-top: 30px;\n}\n\n.footer > p {\n font-size: 14px;\n color: #ccc;\n }\n\n</style>"
},
"typeVersion": 1.2
},
{
"id": "2d5dd858-cf61-4136-b405-e6ad4a372725",
"name": "The composed E-Mail with Coupon + Prev Data",
"type": "n8n-nodes-base.merge",
"position": [
2740,
1040
],
"parameters": {
"mode": "combine",
"options": {},
"combineBy": "combineByPosition"
},
"typeVersion": 3
},
{
"id": "5b1606b4-903a-4e90-8cf6-01fd92006195",
"name": "Send Email",
"type": "n8n-nodes-base.emailSend",
"position": [
3140,
960
],
"webhookId": "a155d7b3-39b1-4a96-adc5-4f8e984506ec",
"parameters": {
"html": "={{ $json.html }}",
"options": {},
"subject": "={{ $json.output.Headline }}",
"toEmail": "={{ $json.Email }}",
"fromEmail": "n8n@myemail.com"
},
"credentials": {
"smtp": {
"id": "EagS3depRLAKo3Sw",
"name": "Greenmail SMTP account (bob@example.com)"
}
},
"typeVersion": 2.1
}
],
"pinData": {},
"connections": {
"Fake coupon": {
"main": [
[
{
"node": "Html Template for our Email with a Coupon",
"type": "main",
"index": 0
}
]
]
},
"Extract from File": {
"main": [
[
{
"node": "Some Options for the Campaign",
"type": "main",
"index": 0
}
]
]
},
"OpenAI Chat Model1": {
"ai_languageModel": [
[
{
"node": "Information Extractor",
"type": "ai_languageModel",
"index": 0
}
]
]
},
"Download dummy data": {
"main": [
[
{
"node": "Extract from File",
"type": "main",
"index": 0
}
]
]
},
"Is the result valid?": {
"main": [
[
{
"node": "Coupon them or not to Coupon them",
"type": "main",
"index": 0
}
],
[
{
"node": "AI did fail us1",
"type": "main",
"index": 0
}
]
]
},
"AI Output + Prev Data": {
"main": [
[
{
"node": "Is the result valid?",
"type": "main",
"index": 0
}
]
]
},
"Information Extractor": {
"main": [
[
{
"node": "AI Output + Prev Data",
"type": "main",
"index": 0
}
]
]
},
"Html Template for our Email": {
"main": [
[
{
"node": "The composed E-Mail + Prev Data",
"type": "main",
"index": 0
}
]
]
},
"Some Options for the Campaign": {
"main": [
[
{
"node": "Information Extractor",
"type": "main",
"index": 0
},
{
"node": "AI Output + Prev Data",
"type": "main",
"index": 1
}
]
]
},
"The composed E-Mail + Prev Data": {
"main": [
[
{
"node": "Send Email",
"type": "main",
"index": 0
}
]
]
},
"When clicking \"Execute Workflow\"": {
"main": [
[
{
"node": "Download dummy data",
"type": "main",
"index": 0
}
]
]
},
"Coupon them or not to Coupon them": {
"main": [
[
{
"node": "Html Template for our Email",
"type": "main",
"index": 0
},
{
"node": "The composed E-Mail + Prev Data",
"type": "main",
"index": 1
}
],
[
{
"node": "Fake coupon",
"type": "main",
"index": 0
},
{
"node": "The composed E-Mail with Coupon + Prev Data",
"type": "main",
"index": 0
}
]
]
},
"Html Template for our Email with a Coupon": {
"main": [
[
{
"node": "The composed E-Mail with Coupon + Prev Data",
"type": "main",
"index": 1
}
]
]
},
"The composed E-Mail with Coupon + Prev Data": {
"main": [
[
{
"node": "Send Email",
"type": "main",
"index": 0
}
]
]
}
}
}Workflow n8n email marketing, coupons : pour qui est ce workflow ?
Ce workflow s'adresse aux équipes marketing des PME et grandes entreprises souhaitant automatiser l'envoi d'emails promotionnels. Il est idéal pour les professionnels ayant un niveau technique intermédiaire et cherchant à optimiser leurs campagnes de communication.
Workflow n8n email marketing, coupons : problème résolu
Ce workflow résout le problème de la gestion manuelle des campagnes d'emailing, souvent chronophage et sujette à des erreurs. En automatisant le processus d'envoi d'emails avec coupons, il permet de gagner du temps, d'améliorer la précision des envois et d'augmenter le taux d'engagement des clients. Les utilisateurs bénéficient ainsi d'une solution efficace pour dynamiser leurs promotions tout en minimisant les risques d'erreurs humaines.
Workflow n8n email marketing, coupons : étapes du workflow
Étape 1 : Le workflow est déclenché manuellement.
- Étape 1 : Des noeuds 'Sticky Note' sont utilisés pour définir les informations des coupons.
- Étape 2 : Les données nécessaires sont extraites d'un fichier.
- Étape 3 : Un extracteur d'informations analyse le contenu et génère des réponses.
- Étape 4 : Un modèle de chat OpenAI enrichit les données.
- Étape 5 : Les résultats sont validés par des conditions.
- Étape 6 : Selon la validation, des emails sont composés avec ou sans coupons.
- Étape 7 : Les templates HTML sont créés pour chaque type d'email.
- Étape 8 : Les données sont fusionnées et les emails sont envoyés.
Workflow n8n email marketing, coupons : guide de personnalisation
Pour personnaliser ce workflow, vous pouvez modifier les paramètres des noeuds 'Sticky Note' pour ajuster le contenu des coupons. Il est également possible de changer l'URL du fichier à extraire dans le noeud 'Extract from File'. Pour adapter les templates d'email, modifiez le contenu HTML dans les noeuds correspondants. Si vous souhaitez intégrer d'autres outils, vous pouvez ajouter des noeuds supplémentaires pour les API ou les services de messagerie. Assurez-vous de sécuriser le flux en vérifiant les permissions d'accès aux données sensibles.